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About Me

Welcome to the Optimum Fitness newsletter!


Let’s start by introducing ourselves:


James is the mastermind and technical wizard behind Optimum Fitness.   In 2013, James decided to establish and develop on online project combining two of his favorite things in life;  fitness and technology.

His first website was The Bike Toolbox.  As a keen cyclist, James has done extensive research to find the best bikes for mountain bikers, commuters and children.  The Bike Toolbox contains hundreds of unbiased and comprehensive reviews about these bikes.

James’s second website is Optimum Fitness.   As you will already be aware, Optimum Fitness is a growing resource site that reviews home exercise equipment and provides informative advice to those who have an interest in leading a fit and healthy lifestyle.


Sheona is a qualified fitness instructor and nutritionist who currently works as a fitness centre manager.    Sheona therefore provides both expert knowledge and years of experience in the fitness industry to help develop the Optimum Fitness website.  Not only did we want the site to review exercise equipment, but we wanted to be able to do something that most reviewers cannot – and that is to provide resources, information and support  for people who want to get fitter and improve their health.


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