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Our 2019 Best of Beauty Awards have arrived check out all the winning products here. Gem is . "But I think because people think they only have to use brushes, they don't realize the power in using a sponge-tip applicator to put on shadows.". "There's something there for everyone. Does Coverboy cover boy? One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same, the statement said, according to the Huffington Post. The King Apparently Loved Eyeliner, 4 Pastel Eyeliner Looks That Will Convince You To Try Colorful Makeup, Lottie London's Artist In Residence Is Kim Truong, Kim & Kourtney K's Go-To, Get Even More From Bustle Sign Up For The Newsletter. In response to an online video released earlier this monththat teaches children "some people aren't born boys or girls" Jason Benham urged pastors to speak out against such "nonsense" that seeks to "brainwash" kids. Because everyone has differing needs when it comes to lipstick wearability, Roncal and RuPaul created two other lip formulas for their collaborative collection perfect for mixing and matching. coverboy makeup name change. We are trying out Willam's new line of makeup Coverboy. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. retailers. Evan Ross Katz. Their prices range from $10 to $18. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. A weekly update on music, movies, cultural trends, and education solutions. Return to homepage. "DragCons attendees are my target market so it makes sense that I would debut there with a bunch of people that also do/love drag," shares Willam. Katy Perry took to Instagram to break the news that the beauty behemoth had signed the 17-year-old New York-based makeup . As Roncal and RuPaul tell Allure, the duo met in the early '90s when Roncal was working as an assistant to fashion designer Kalinka. James Charles will be the first male face, or 'CoverBoy,' of CoverGirl after signing with the beauty company Tuesday. Companies are partnering with them to parlay their fame online so that the companies themselves may feel more authentic to Millennial and Gen Z audiences.. In an interview earlier this year, Charles told Marie Claire that makeup is an art form for him. Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! TikTok has declared the white eyeliner is back. It's clear to see from the images that he's one talented teen, but now the entire world is about to know his name. The news was fittingly announced via Instagram, where Charles regularly posts his makeup looks and has nearly half a million followers after creating an account last year. Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. Ad Choices. A screenshot from one of James Charles' YouTube makeup tutorials. HelloGiggles.com is part of the Dotdash Meredith Beauty & Style Group, CoverGirl announced their first official Cover Boy. "Their main target is to eliminate any and all moral standards. And if that means shopping COVERBOY, then hey, it's a win-win. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming . In what marks new overdue territory in the beauty world, a report from PeopleStyle reveals that the brand CoverGirl announced their first official Cover Boy, and he is as glamorous as youd expect. 300 years after his death, the enduring legacy of Sir Christopher Wren, Strip club owner gets baptized, halts businesses after uncovering sex trafficking, God condemns it: Ex-astrologer dismantles horoscopes, warns of divinations dangers. James Charles is no exception," the beauty brand said in a release. The Mally X RuPaul Color Cosmetics Collection will be available exclusively from qvc.com starting Friday, September 20 and this one's personal. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. Easy, breezy, beautiful CoverBoy? 2023 BDG Media, Inc. All rights reserved. Despite his decades-long status as a beauty and fashion icon, RuPaul has only ever released makeup with two brands: Colorevolution (one of Drag Race's sponsors), and MAC's Viva Glam campaign. James Charles is no exception. No one, that's who. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. Love the idea of contouring but don't know where to start? According to Huffington Post, it was only a year ago that Charles started his Instagram page. Singer Katy Perry, another of the companys brand ambassadors and current CoverGirl, was the first to break the news. Just see for yourself: Im actually not a bit surprised James is the new CoverGirl spokesmodel for two reasons: (1) Hes so cute and bubbly and his energy is infectious, and (2) I recently saw him at GenBeauty and both his skin and makeup were impeccable. Here he is with Katy Perry (that highlight tho!!! Fellow CoverGirl spokesmodel Katy Perry broke the news early Tuesday morning. now that CoverGirl has announced that James is its first male CoverGirl. Get ready for some exciting news. And that influence is powerful. The Best Hair, Makeup, and Nails at the 2023 Grammy Awards. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. "When she asked me to collaborate, I thought, Absolutely.". The transformation will take your breath away. "I barely wash my own brushes, so Im not trying to tell people they need to make more work for themselves," he says. We believe news can and should expand a sense of identity and possibility beyond narrow conventional expectations. Charles, a 17-year-old makeup artist from New York, will be CoverGirl's first-ever male 'spokesmodel. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. Popular makeup artist Patrick Starrr recently launched his own collection with MAC Cosmetics, and James Charles made history as CoverGirl's first CoverBoy.Now another up-and-coming YouTuber is making waves, this time for an even more heartwarming reason. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. If you were to come up with a punchline to a joke about the Monitor, that would probably be it. Ad Choices. Its likely, LaBennett says, that Charles will be welcomed just as casually by his generational peers. To say that Charles is talented would be an understatement. I can't wait to see where this opportunity takes him! Let's be honest, a RuPaul makeup collection would be totally off without a nod to Drag Race's weekly Lip Sync For Your Life battle. Or feet. Press question mark to learn the rest of the keyboard shortcuts Hearst Magazine Media, Inc. All Rights Reserved. ", A photo posted by KATY PERRY (@katyperry) on Oct 10, 2016 at 10:52pm PDT. I love being extra pic.twitter.com/7Qu1yu8U2P. "One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.". Because RuPaul wanted this collection to include colors that "work on everybody," he stuck to a timeless eye palette full of neutrals and, of course, a whole lot of shimmer. Charles is an aspiring makeup artist from New York, who has amassed more . Latest book reviews, author interviews, and reading trends. On Tuesday, the pop star helped announce that Charles has become the first male to represent the CoverGirl brand. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". As for the brand name, Willam decided to go with something a little cheeky and so classically drag: "Covergirl dont cover boy is the oldest drag joke in the book," he says. "From the hippie sexual revolution of the '60s to the gender unicorn today our school rooms are the fertile soil for godless government agendas," the Benhams wrotein a Facebook post back in August. Dubbed Coverboy (a nod to RuPaul's infamous song "Covergirl," perhaps), the brand aims to serve drag queens and everyday makeup wearers alike with a range of lipsticks, multi-purpose glitter gels, and dramatic falsies. James Charles Dickinson is CoverGirl magazine first CoverBoy. The brand also released an official press release ofthe news, in which they shared that Charles has all the key elements of a CoverGirl: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. "I think what makes COVERBOY different is that it is designed to make everyone look glamorous, its not just for drag queens," he adds. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) Just wrapped another great @COVERGIRL shoot. "You don't have to glob it on," RuPaul agrees. SPOILER, I looked sickening. Were about kicking down the door of thought everywhere and saying, You are bigger and more capable than you realize. Help keep The Christian Post free for everyone by making a one-time donation today. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously. retailers. Your California Privacy Rights. Honored to have the pleasure to announce the very first COVERBOY, James Charles! she wrote on Instagram. Decades after becoming friends, Roncal reached out to RuPaul about a collaboration, and he unflinchingly accepted. CoverGirl said in a statementthat it chose Charles to promote So Lashy, because the product is designed to work on all lash types. "Just fingers. "A really big makeup artist slash drag queen secret is when you want pigment to really show up, you're going to use a sponge because they lay the product down so well," she says. Coverboy, put the bass in your walk: Drag Race alumni Willam reveals debut cosmetics line "James Charles is no exception. Joining the growing list of Drag Race alumni stepping into the makeup industry full force is Willam Belli with his new line Coverboy. Are gender roles relaxing inthe world of makeup? The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." In an industry that has been criticized for not accommodating women of color, the faces of CoverGirl have been diverse: Queen Latifah, Rihanna, Janelle Mone, Dania Ramirez, and Zendaya have all been featured. Here are some of his different makeup creations that prove just how talented he is. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. For example, the transfer-proof Coverboy Lip Varnishes ($16) come in five shades: TruBlue (pastel blue, pictured above), Truffle (gold), Blackballed (black), Puss (neon pink), and Red (bright, neutral red). It's fun to play with the trends, but you want to keep going back to the classics. See for yourself. You do you, yknow?". The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. But will more men follow his lead? Through QVC, customers will be able to select trio comprised of Dragmother, Showgirl, and Condragulations, or a combination of Now Prance, A Shade Shady, and Lippy. He said it took a lot of thorough conversations with his parents to make them understand that it wasnt an expression of his gender identity. Is Skin Cycling the Secret to Better Skin? "I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of CoverGirl,'' Charles wrote on Instagram. But never has it featured a man. Each of them contains just enough glitter to give them a wet-looking finish, but not so much that they're uncomfortable to wear. CoverGirl believes in beauty for all, and we're proud to welcome James Charles to the family. He also is known for taking his high school senior picture to another level at Bethlehem Central High School in Delmar, New York. Barbie ad stars a boy for the first time. ): "All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Blueball is a vibrant true blue packed with silver star-shaped glitters. So why now? If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup artists, boys, girls, and virtually everyone else who can appreciate a good lash and a bold lip. Charles expressed his excitement for his new gig on his Instagram and Twitter. she wrote on Instagram. James, who first earned fame through makeup tutorial videos and popular social media accounts, will be the first male spokesmodel in CoverGirls 55-year history. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. improve functionality and performance. Don't just take my word for it though. CoverGirl announced its newest spokesperson is actually a cover boy. "Ive used one pair of tester lashes (The Day Lash) over 20 times so far," says Willam. The . CoverGirl had this to say over their collab with James: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they . But the relationship goes both ways. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with We change lives. Why start a makeup line now? He has been welcomed by other prominent CoverGirl ambassadors, such as singer Katy Perry, who posted an image of herself with Charles on Instagram, and wrote: "Honored to have the pleasure to announce the very first COVERBOY, James Charles! Once you know yourself and know where your strong points are and how your face works then you use makeup to enhance that," he says. Plus, Hollywood-based fans can catch Willam at a special one-day pop-up shop on Sept. 14 and shop the brand IRL at 1646 N Cherokee Ave. in Los Angeles, California. James Charles in video titled "FULL FACE USING NO BRUSHES MAKEUP CHALLENGE" published on September 9, 2016. To enjoy our website, you'll need to enable JavaScript in your web browser. "Everything in life is balance. 19802023 The Christian Science Monitor. The Best White Eyeliners for Brighter and Bigger Eyes. We can't let our kids get brainwashed like this," Benham said. It has to stop. This allows those pushing the agenda to rebuild society in man's image not God's with government as the ultimate giver (and taker) of our rights," he added. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. Do whatever makes you happy." There's a lot of fun there, too.". pic.twitter.com/088HlYBjQI. Gold-foiled eyes, Farrah Fawcett bangs, 3D manicures what doesn't this red carpet have? Similar-looking products, two totally different techniques. The iconic makeup brand announced on Tuesday that James Charles, a 17-year-old beauty vlogger, will become its first male brand ambassador. I could look at this all day long and not get bored. Follow TODAY.com writer Scott Stump on Twitter. Some information may no longer be current. Were known as being fair even as the world becomes as polarized as at any time since the newspapers founding in 1908. Our work isn't possible without your support. To make each of them even more personal, the collection also features two glossy lip toppers. Much like Willam's personal brand of drag, this makeup was intentionally designed to draw eyes.

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